Secrets in Fast Page Loading Speed
Google has imparted a priority on mobile page load speed. It is a key metric in ranking that can keep you out of the top 10 and definitely out of the top 3. Why is it important? Google does not want to serve up results that are a poor experience for people (waiting for pages to load) and they want websites designed for those using a 2G connection (rest of the world).
Google Chrome has provided tools to help. Look at the screenshot above, it has speed loading audit features for us all to use whenever we want! Mobile & Desktop. Check it out, use it. Just go to the View menu, select “Developers” and then “Developer Tools”. Also, it shows errors on your site and all sorts of goodies to help ensure that your site is first-class all the way.
The #1 Killer
The #2 Secret Killer to Page Load Speed We Forget About
Want to give yourself a big nudge in page load speed? Remove all animations and you will see mobile page speed scores bump from in the mid-20s to the 60s, that’s how much of an impact it can make.
Use Excellent Plugins For A Comprehensive Approach
In general the list of items to cover when optimizing for page load speed are:
- Fast Template/theme
- Photo Optimization
- CSS/JS Optimization
- Avoid Poorly Coded Plug-Ins
- CDN or Cloudflare
There are two great WordPress plugins that can help and to use them together is the perfect one-two punch you need.
Start with WP Rocket
Asset CleanUp Pro is Mandatory for the Professional
Any webmaster professional should be using this plug-in in the WordPress environment. The breadth of features and customization is far too large in scope to cover here, however, know this, you can control with granularity all aspects of CSS, JS, fonts, CDN, how it’s loaded for the theme and even the WordPress environment JS. I love this plug-in and the person behind it has been very helpful and responsive; the support has been beyond excellent.
The Power Combo
It sounds like a lot of fluff for these two plug-ins, however, any person that has embarked on the journey of optimizing a website for their client knows just how challenging, frustrating, and burdening the endeavor is. How can you win repeat business if you are not producing fast websites? These plugins can help when one is stuck with a theme that is not optimized well for fast page load speed; which is the majority of the time. I guarantee if one uses WP Rocket along with Asset Cleanup Pro, plus addressing the #1 and #2 killers as outlined above, the website will be FAST!