Get busy. Seriously, it's a tremendous amount of work to generate results and it's about doing the work. No leaf is left unturned and constant optimization for months covering the most minute of details is necessary. To understand the level of granularity for just a small component of a website, please check out this post on SEO tasks for photos. Conduct
Who is going to be more relevant? The business that is paying attention to all the details to give the user a great experience with the most valuable, easy to read and organized content, or the other site that doesn't care enough to do the detail work?