Google has imparted a priority on mobile page load speed. It is a key metric in ranking that can keep you out of the top 10 and definitely out of the top 3. Why is it important? Google does not want to serve up results that are a poor experience for people (waiting for pages to load) and they
Who is going to be more relevant? The business that is paying attention to all the details to give the user a great experience with the most valuable, easy to read and organized content, or the other site that doesn't care enough to do the detail work?