Have a conversation with your website visitors – CTAs

The benefit of CTAs (Call to Actions) with DevSixOne is that we are always striving to have a conversation with the website visitor via the flow of the website itself. The flow of the webpage, the copy, the CTAs, the buttons and where they lead are part of a greater conversation the website is having with the visitor.

We want to show the website visitors that we understand them, that we “get it” like they “get it”, because they are buyers, they are engineers, they are human beings that will be depending on you to deliver what everyone else struggles to deliver consistently. All too often we forget that we are interacting with human beings and that requires connecting with them by demonstrating we understand them, their adversities, their hardships, and their frustrations.

CTAs should connect the dots every step of the way. Below is a bottom of the page example for a Defense & Aerospace industry page.

First to understand that the defense and aerospace industries are highly sensitive to quality and quality control. Hence, at the bottom of the Defense & Aerospace industry page, there is a CTA that asks, ”Tired of quality issues?”. Internally, they will either say yes or no to themselves with probabilities high for the first “yes”.

Then we place a button to the right, and it says, “Come Work with Us”; pitching an implied solution that will put a stop their pain. Next, is the second “yes” of actually sending the email when they click on the button.  Automatically, the email app opens a new message draft and the email address reads, “[email protected]“.

Boom, they went from asking themselves, “Am I tired of quality issues?” to taking action that explores if working with Altair can truly ease the pain of their current quality issues. Their confidence increases with their action and direction with the email address that reaffirms their choice with “[email protected]”.

The final benefit to this approach is that even if the website visitor doesn’t click the button or follow through with the email, the website visitor recognizes the extreme professionalism, attention to detail, the thoughtfulness, that the company understands his/her challenges and “gets it” on a level that the competition most likely will not demonstrate. hence, there is a quick assertion the company is legit, credible and more of a willingness to work with the company that sets them up to be one step closer to sending the email when they visit another page that is talking to an entirely different and valid pain point like OTD (On-Time Delivery). And the probability goes through the roof as they explore the website, find the key information they were looking for…and boom, they say “yes” again and a new lead is born.