Stop Squandering Precious Leads and Convert
In general, leads are lost when visitors find an antiquated website or they lose trust and credibility in your business because it shows poor branding and less than professional.
Your online presence, corporate identity, and content marketing tells visitors how well or how poorly you run your company, whether to trust you and what to expect from you. Below are interesting highlights and statistics to consider. They are so fundamental that we are providing them here in case you missed them on the marketing page.
Don’t let your competition win customers because they invested in their website and marketing more than you did. Show that your business should be taken seriously. The more professional and world-class you are online, the higher probability you have of converting leads, it’s that simple.
As a business owner, it’s irresponsible to your business, to your employees and to anyone that has a stake in your business to squander precious leads because of poor company image, branding and a poor online experience. Why irresponsible? Because it’s so easy to remedy.
Build A Powerful Online Presence
No human can do what a great website can for your business
Your website is the smartest and cheapest salesperson you'll ever hire.
Manufacturing Industry
Be First to Add Value
74% of buyers in manufacturing are choosing the company that is first to add value and insight to the buying journey.
Be Taken Seriously
Corporate Identity
Corporate identity is one of the most important assets of your organization, it shows customers that your company should be taken seriously and you know how to run it properly.
The Power of your Company Image and Identity
1. Effective corporate image and identity builds upfront trust and credibility; it acts as a comfort factor for customers and assures them that they are buying from the best.
2. A great thing about having a good corporate image is that you will no longer need to spend a significant amount of time trying to convince your potential customers to try out what you offer.
3. Although a logo or website on its own doesn’t make a sale, it does make a good impression about the expected promise the company is making to the potential new customer.
#1 reason for a new lead to exit a landing page
1. A person quickly decides the company is not credible based on the visual recognition of poor corporate image, identity and professionalism.
2. Then, the company and the content is not taken seriously or ignored.
Understand The Buyer's Journey
Customer's Due Diligence
57% of the customer’s due diligence selection process is complete before first-contact with your sales team; your online presence is crucial to converting leads.
Leads are Constantly in and out of
Various States of Urgency
When looking for solutions...website content via organic search, content marketing, newsletters, press releases, and social media catch potential buyers in various stages of urgency.
Stop Squandering Precious Leads
Establish Trust & Credibility
In general and especially in manufacturing, leads are lost when visitors find an antiquated site because it tells visitors how well or how poorly you run your company and what to expect from you.
Build a Powerful Online Presence
No human alive can do what a great website can for your business
Your website is the smartest and cheapest salesperson you'll ever hire.
Manufacturing Industry
Be First to Add Value
74% of buyers in manufacturing are choosing the company that is first to add value and insight to the buying journey.
Be Taken Seriously
Corporate Identity
Corporate identity is one of the most important assets of your organization, it shows customers that your company should be taken seriously and you know how to run it properly.
The Power of your Company Image and Identity
1. Effective corporate image and identity builds upfront trust and credibility; it acts as a comfort factor for customers and assures them that they are buying from the best.
2. A great thing about having a good corporate image is that you will no longer need to spend a significant amount of time trying to convince your potential customers to try out what you offer.
3. Although a logo or website on its own doesn’t make a sale, it does make a good impression about the expected promise the company is making to the potential new customer.
#1 reason for a new lead to exit a landing page
1. A person quickly decides the company is not credible based on the visual recognition of poor corporate image, identity and professionalism.
2. Then, the company and the content is not taken seriously or ignored.
Understand The Buyer's Journey
Customer's Due Diligence
57% of the customer’s due diligence selection process is complete before first-contact with your sales team; your online presence is crucial to converting leads.
Leads are Constantly in and out of
Various States of Urgency
When looking for solutions...website content via organic search, content marketing, newsletters, press releases, and social media catch potential buyers in various stages of urgency.
Catch potential buyers in various stages of urgency
They may be preparing for a new project, product launch or ramping up production and they may be frustrated, seeking out alternative suppliers to correct:
1. Poor Customer Service
2. Poor Quality
3. Poor On-Time Delivery (OTD)
4. High Pricing and/or Long Lead Times
5. They may be looking to simply expand their current list of available suppliers.
6. They may be investigating moving production from one region to another.
Be present in every stage of the Buyer’s Journey
1. Don’t assume leads to be ‘lost’ if they don’t buy from you after first contact.
2. Your marketing efforts should include mechanisms that make remembering you easier for a lead in duress.
3. The moment they realize they need your particular product or service, the first thing to popup in their mind should be a recent newsletter, article, or LinkedIn post they read that was helpful.
