The reality of evolving from an antiquated manufacturing company into a relevant, global leader in 2020 is an inside-outside project. The objective has been to surpass the competition to generate more leads, more website traffic, revenue, broaden the customer base, cultivate more loyalty and improve operation’s performance respectively.
Because of our 20+ years of experience in engineering and manufacturing, it was quick and easy to grasp the unique nature of the business. With our business ownership and start-up background, it was also intuitive to develop effective strategies with frictionless collaboration along the way; a perfect fit.
Aside from restructuring products and services into three verticals, a new corporate identity, website and fantastic organic google rankings and website traffic results. We’ve also been influencing other changes throughout the company to ensure that business operations are in sync with the messaging that sets customer expectations.
Personal one-on-one consultations with the Co-CEO for strategies, operational improvements and leadership have been intrinsic to the project. For example, the idea to create The Altair Research Group (ARG) and incorporating a lessons-learned monthly review in the context of the 5 Principles of Manufacturing has been implemented.
The push to drive a Connect with Customers campaign to improve customer loyalty is still in play, yet not so formal. Developing Salesforce infrastructure for new sales goals and analytics, dashboards, improving team performance and sales-response protocols for best practices are other examples of how it has been and inside-outside project.